Duda Magazine (also referred to as Chicago Dada, DoDa, doo da, do dah, and Duz) was a (loosely) tri-quarterly publication by Sara Ranchouse Publishing, a publishing project established in 1983 by artist Sally Alatalo, which ran from the late 1980s through the early 1990s. Originally intended to be a means through which Alatalo could experiment with the interplay of visual art and text in book form, Duda expanded to be a dynamic, collaborative project between the artist/editor/publisher and her many friends. The issues often featured appropriated text, found visual content, and collage, playfully tackling a variety of subjects, ranging from pulp fiction to cooking recipes, representation in commercial advertisements, feminist and aesthetic theory, and more.
Volume 3 issue 2 of du da opens with text: “The modern artist, like the scientist, is a seer and he has, perforce, been obliged to adopt new images in keeping with his new thoughts. How they look and, to some extent, what they mean is the substance of what follows in these pages.” The subsequent pages include photographs from 1950s cook books, representing such delicacies as Shrimp Cocktail, Deviled Eggs, and Baked Alaska, alongside brief lines of text that discuss modern painting, aesthetic philosophy, and the role of art criticism.