Sally Alatalo’s Du Da (variously also titled Chicago Dada, DoDa, doo da, do dah, and Duz) was a (loosely) tri-quarterly publication which ran from the late 1980s to early 1990s. Du Da was, in Alatalo’s words, “a place to play” for artists interested in book art or mail art. Issues often included collaborative projects with (often pseudonymous) artists, and throughout its history Du Da experimented with different formats.

Volume 4 Issue 1 of du da focuses on the juxtaposition of text and appropriated imagery. While the text takes the form of commands (ie: “No Smoking.”; “Turn off lights.”; “Beware of dog.”; each printed in a bold, red sans serif font), the imagery is a bit more vague, including single-color prints of food you’d find at a barbecue (hamburgers, watermelon, corn on the cob), child-like line drawings, and black and white portraits of people. Complete with an acetate cover, the issue provides humorous commentary on the language and imagery used to sell products and convey concepts.