Duda Magazine (also referred to as Chicago Dada, DoDa, doo da, do dah, and Duz) was a (loosely) tri-quarterly publication by Sara Ranchouse Publishing, a publishing project established in 1983 by artist Sally Alatalo, which ran from the late 1980s through the early 1990s. Originally intended to be a means through which Alatalo could experiment with the interplay of visual art and text in book form, Duda expanded to be a dynamic, collaborative project between the artist/editor/publisher and her many friends. The issues often featured appropriated text, found visual content, and collage, playfully tackling a variety of subjects, ranging from pulp fiction to cooking recipes, representation in commercial advertisements, feminist and aesthetic theory, and more.
The opening page of Issue 1 Volume 2 announces: “Modern Appliances for 1986,” an apt subtitle for the issue which features collaged appropriated imagery of various appliances from the late 1980s. Each subsequent page includes a type of appliance juxtaposed with a comedic counterpart: an electric range stovetop with a cowboy holding two guns; blenders beside a 1950s housewife and a flexing body builder; a French press on top of a stone tablet with hieroglyphics, among others. Originally printed in 1986, the twenty-page zine combines stock imagery of household products with commercial representations of individuals.