In September, 2015, photographer Fyrd Frydendahl (b. 1984) and graphic designer Jacob Birch (b. 1983) went to Texas with the ambition to explore and challenge the format of the photo book. This book was made working from the obstruction that the graphic design was to take place en route, at the same time as the photographs were taken. The publication is closer to poetry than to actual documentation of the journey. It appears fragmented both in its narrative and visually. The book stands as a reflection of its own format while, simultaneously, it creates a counterpoint to a modern, ephemeral world. – Roulette Russe

The book includes a short introduction by Bill Modawell, from which the book takes its title.