Join us at Printed Matter / St Marks to celebrate the launch of photographer Rob MacInnis’ new book, The Farm Family Project.

The Farm Family Project is the first monograph of the work of MacInnis, who creates fictionalized portraits of farm animals, a deliberately playful method, functioning as a disruption of our belief that photographs portray factual realism.

From MacInnis: “I invite the viewer to question the veracity of the images we consume every day, opening up the possibility for every photo to suggest a deeper, hidden authenticity.

I cast a magic, technological spell, enabling these farm animals to recraft their roles of the overlooked and neglected, establishing a space of their own. My photographs feature a concealed part of our society, bringing their otherness back into our world.”

You can purchase the book here, or in-store at Printed Matter / St Marks.